Data Protection Declaration

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can personally identify you. Detailed information on data protection can be found in our data protection declaration listed below this text.

Data Collection on our Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. The contact details of the operator can be found in the legal notice of this website.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page visit). This data is collected automatically as soon as you enter our website.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose and for further questions about data protection, you can contact us at any time using the address given in the legal notice. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.

Analysis Tools and Third-Party Tools

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following data protection declaration.

You can object to this analysis. We will inform you about the objection options in this data protection declaration.

2. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Responsible Party

The responsible party for data processing on this website is:

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Revocation of your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal e-mail to us is sufficient for this purpose. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Lodge a Complaint with the Supervisory Authority

In the event of breaches of data protection law, the data subject has a right to lodge a complaint with the competent supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links- node.html.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose and for further questions about personal data, you can contact us at any time at the address given in the legal notice.

Objection to Advertising Emails

The use of contact data published within the framework of the legal notice obligation for sending unsolicited advertising and informational materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

3. Data Protection Officer

Legally required data protection officer

We have not appointed a data protection officer for our company.

4. Data Collection on Our Website

Cookies

The websites partially use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the execution of the electronic communication process or for the provision of certain functions desired by you (e.g., shopping cart function) are stored based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your surfing behavior) are stored, they will be treated separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data will not be merged with other data sources.

The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is therefore based exclusively on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by e-mail to us is sufficient for this purpose. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill the user.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data Transfer upon Conclusion of Contract for Services and Digital Content

We only transfer personal data to third parties if this is necessary within the scope of contract processing, for example, to the credit institution entrusted with payment processing.

Further data transmission does not occur, or only if you have expressly consented to the transmission. We do not pass on your data to third parties without express consent, for example, for advertising purposes.

The legal basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

5. Analysis

Matomo (formerly: Piwik)

This website uses the open-source web analytics service Matomo (formerly Piwik). Matomo uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is stored on our server. The IP address is anonymized before storage.

The information generated by the cookie about your use of this website is not passed on to third parties. You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that if you do this, you may not be able to use all functions of this website to their full extent.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser to prevent Matomo from storing usage data. If you delete your cookies, this will also result in the deletion of the Matomo opt-out cookie. The opt-out must be reactivated when you visit our site again.

Exclusion from Matomo

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Use is based on Art. 6 Para. 1 S. 1 lit. f GDPR. Google Analytics uses so-called "cookies", which are text files stored on your computer that enable an analysis of your website usage.

Google Analytics is a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes data about website usage on our behalf and contractually commits to measures to ensure the confidentiality of the processed data.

During your visit to the website, the following data is recorded, among others:

Pages visited
Achievement of "website goals" (e.g., contact inquiries and newsletter sign-ups)
Your behavior on the pages (e.g., clicks, scroll behavior, and length of stay)
Your approximate location (country and city)
Your IP address (in shortened form, so that no direct assignment is possible)
Technical information such as browser, internet provider, device, and screen resolution
Source of your visit (i.e., through which website or advertising medium you came to us)

This data is transmitted to a Google server in the USA. Google complies with the privacy provisions of the „EU-US Privacy Shield“ agreement. IP anonymization is active on this website. The IP address of users within member states of the EU and the European Economic Area and in other contracting states of the agreement is shortened. Only in exceptional cases is the full IP address initially transmitted to a Google server in the USA and shortened there. By shortening the IP address, the personal reference to your IP address is eliminated. The IP address transmitted by your browser is not merged with other data stored by Google. As part of the agreement on data processing, which we as the website operator have concluded with Google Inc., Google creates an evaluation of website usage and website activity using the collected information and provides services related to internet usage. The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, for example, to create reports on activity on the website to improve our online offering.

You have the option to prevent the storage of cookies on your device by adjusting your browser settings accordingly. However, please note that if you do this, you may not be able to access all functions of this website without restrictions if your browser does not allow cookies. Furthermore, you can prevent the collection of data by Google Analytics by installing the browser add-on for deactivating Google Analytics once. This will prevent the collection of data by cookies (including your IP address) sent to Google Inc. and used by Google Inc. Alternatively, especially for browsers on mobile devices, you can prevent data collection by Google Analytics by clicking on this link: Google Analytics Opt-Out. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and will be stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again. We continue to use Google Analytics to evaluate data from Google Ads for statistical purposes. If you do not wish this, you can deactivate it via the ad preferences manager. For more information on data protection in connection with Google Analytics, please refer to the Google Analytics Help.

Google Remarketing

We also use Google's remarketing function, which enables us to display personalized advertising to you on suitable advertising spaces on other websites based on the interests you have shown on our website. This possibility is limited to a maximum of 18 months. For more information, please refer to Google's privacy policy. You can prevent interest-based advertising by installing this browser plugin.

Google Ads Conversion Tracking

We use Google AdWords conversion tracking to measure the success of our advertising measures. After specific target achievements on our website ("conversions"), such as completing an order or signing up for our newsletter, this target achievement is recorded by Google. Google can thus measure the number of target achievements. In addition, Google will assign which advertisements were previously clicked on based on previously set cookies and thus were decisive for the target achievement. Google processes this data on servers in the USA but will not associate it with personal data from your Google Account.